About Us

About Luly & Dee | London Chic & Everyday Elegance

"Capturing the vibrant spirit, timeless sophistication, and effortless charm of London style."

Welcome to Luly & Dee. We are an online fashion and lifestyle boutique founded on a deep appreciation for refined design, versatile wardrobe essentials, and the iconic street style of the UK's fashion capital.

Whether you are looking for timeless classics to build your capsule wardrobe or standout pieces to elevate your daily style, Luly & Dee brings you a thoughtfully curated selection designed to empower your everyday confidence.

Our Story & Inspiration

Luly & Dee was created out of a desire to bridge the gap between high-end aesthetic appeal and accessible everyday wear. While our roots and administration span across Europe, our heart and design philosophy are deeply anchored in the energy of London.

From the tailored elegance of Mayfair and the historic charm of Kensington to the artistic, trendsetting streets of Shoreditch, London's dynamic culture serves as our constant muse. We translate that distinctive British flair into a carefully chosen collection that feels sophisticated yet effortlessly wearable—no matter where in the world you are.

What Defines Us

At Luly & Dee, we believe that great fashion should adapt to your life, not the other way around. Here is what drives everything we do:

Thoughtful Curation & Quality: We do not believe in fast, throwaway trends. Each item in our store is handpicked for its quality, versatility, and enduring design, ensuring it remains a favorite in your wardrobe season after season.
Effortless Sophistication: Our aesthetic centers around clean lines, comfortable fits, and subtle details that make looking put-together completely seamless.
A Personal, Reliable Experience: As a modern e-commerce brand, we prioritize clarity, transparency, and top-tier customer care. We are committed to making your shopping journey smooth, pleasant, and inspiring from browsing to delivery.

Join the Luly & Dee Community

Thank you for choosing to explore our world. We are continuously expanding our collections and refining our offerings to serve you best. Follow along with our journey, and let us help you express your unique style with confidence and ease.

If you ever have a question about sizing, styling, or your order, our dedicated customer service team is always here to help.

Love,

Team Luly & Dee

Company & Contact Information

Store Name: Luly & Dee
Company Name: AxD Projects
Chamber of Commerce (KvK): 42037217
Customer Care Email: support@lulydee.com
Customer Care Phone: +44 7460022237
Business Address: Harm Koningstraat 40, 7742LT, Coevorden, Netherlands (Administrative address only – NO package returns accepted at this address)