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Privacy Policy

Last updated: August 2026

Information on the Handling of Personal Data

We appreciate your visit to our website and your interest in Luly & Dee. Protecting your personal data is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website lulydee.com.

Personal data refers to any information that can be used to identify you personally.

1. Data Controller

The data controller responsible for processing personal data on this website, in accordance with applicable data protection laws including the UK GDPR and General Data Protection Regulation (GDPR), is:

  • Store Name: Luly & Dee

  • Company Name: AxD Projects (KvK: 42037217)

  • Email: support@lulydee.com

  • Phone: +44 7460022237

  • Business Address: Harm Koningstraat 40, 7742LT, Coevorden, Netherlands (Administrative address only – No returns accepted)

The data controller is the entity that determines the purposes and methods of processing personal data.

2. Website Security

For security purposes and to protect confidential information, this website uses SSL/TLS encryption. You can recognize an encrypted connection by "https://" in the address bar and the lock symbol in your browser.

We do not use automated decision-making or profiling that produces legal effects or significantly affects users.

3. Data Collection When Visiting Our Website

When you browse our website for informational purposes only, we automatically collect certain technical data transmitted by your browser to our server. This data includes:

  • Pages visited

  • Date and time of access

  • Amount of data transferred

  • Referring URL

  • Browser type and operating system

  • IP address (anonymized where applicable)

This data is processed based on our legitimate interest in ensuring the stability, security, and functionality of our website. It is not used to identify individuals and is not shared unless there are indications of unlawful use.

4. Cookies

Our website uses cookies to enhance user experience and enable certain functions. Cookies are small text files stored on your device.

  • Session Cookies: Deleted automatically after your visit.

  • Persistent Cookies: Remain stored on your device to recognize your browser during future visits and automatically expire after a defined period.

Cookies are used to simplify processes such as saving items in your shopping cart. Where cookies involve the processing of personal data, this is done either to fulfill contractual obligations or based on our legitimate interest in providing a user-friendly website.

We may also work with third-party service providers who place cookies on your device. Upon your first visit, you will be asked to consent to non-essential cookies via a cookie banner. You can manage or change your cookie settings through your browser preferences at any time.

5. Contacting Us

If you contact us via email at support@lulydee.com or via a contact form, personal data is collected solely for the purpose of responding to your inquiry.

The legal basis for this processing is our legitimate interest in communication. If your inquiry relates to an order or contract, processing is based on contract fulfillment. Your data will be deleted once your request has been fully handled, unless legal retention obligations apply.

6. Customer Accounts and Order Processing

When you create a customer account or place an order, we collect personal data necessary to process your purchase.

You may request deletion of your customer account at any time by contacting us at support@lulydee.com. After contract completion or account deletion, your data will be retained only as required by law and then securely erased.

7. Email Marketing

  • Newsletter Subscription: If you subscribe to our newsletter, we will send you updates and offers via email. Subscription requires your explicit consent through a double opt-in process. You can unsubscribe at any time using the link at the bottom of the email or by contacting support@lulydee.com.

  • Marketing to Existing Customers: If you have previously purchased from us, we may send you emails about similar products based on our legitimate interest. You may object to this at any time, and we will immediately stop sending such communications.

8. Order Processing and Payments

Your personal data is shared with logistics providers and payment processors only as necessary to fulfill and deliver your order.

  • Payment Providers: Payments may be processed via secure providers (such as Shop Pay, credit card gateways, PayPal, or Klarna). Payment data is shared only as required to complete transactions. Payment providers may conduct credit checks where applicable under their own privacy policies.

9. Review Requests

With your consent, we may send a one-time email requesting a review of your purchase. You may withdraw your consent at any time.

10. Social Media Plugins

Our website includes social media buttons (e.g., Facebook, Instagram) using privacy-friendly embedding methods. No direct connection to social networks is established unless you click on the button.

11. Online Advertising, Analytics & Retargeting

We use advertising and analytics tools such as Google Analytics, Google Ads, and Meta (Facebook) Pixel to improve our marketing and website performance. IP anonymization is enabled where applicable. Data is processed based on consent or legitimate interest. You can opt out of tracking via browser settings or provider opt-out tools.

12. Your Rights

Under applicable data protection laws (including UK GDPR), you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to processing

  • Receive your data in a portable format

  • Withdraw consent at any time

  • File a complaint with a data protection supervisory authority

If you object to data processing for marketing purposes, your data will immediately cease to be used for that purpose.

13. Data Retention

Personal data is stored only as long as legally required or necessary for contractual purposes. After statutory retention periods expire, data is securely deleted.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: